About the Role

At Netlify, our marketing team is committed to fostering growth, increasing brand awareness, and engaging with our community. We are looking for a passionate, hands on, and data-driven Director, Demand Generation & ABM to join us and own the strategy and execution of global, multi-challenge demand campaigns that support our mission to enable developers and businesses to create incredible digital experiences. In this role, you’ll bridge product marketing and demand generation, ensuring our message reaches the right audience. By driving top-of-funnel activities and supporting sales through targeted ABM initiatives, you’ll play a key role in Netlify’s growth, particularly in the enterprise market.

What You’ll Do:

Strategize, execute, measure, and iterate on integrated campaigns to reach and engage the Enterprise market segment.
Work closely with Sales to structure, plan, and operationalize our Enterprise ABM program.
Orchestrate and oversee campaigns across digital channels, including paid, social, email, and emerging.
Manage a team focused on partner, field, and event strategies aimed at fostering engagement within Netlify’s enterprise and developer communities.
Orchestrate the process from concept through execution of demand programs and projects, including identifying roles and dependencies, handling timelines, tracking deliverables, and planning.
Partner with stakeholders to develop a coordinated strategy and campaign plan to support lead generation.
Leverage data to develop insights that guide campaign strategy, while analyzing, optimizing, and communicating results and learnings on an ongoing basis.
Utilize market research to identify and inform new demand generation opportunities.

What You’ll Bring:

A breadth of experience in demand generation and campaign management, with an extensive history of drafting and executing marketing strategies and driving Enterprise level ABM programs.
Technical proficiency, or high degree of comfort speaking to a technically proficient audience, ideally in web technologies.
Significant B2B Saas experience, with a focus on technical enterprise solutions and/or developer marketing.
Experience building and leading execution-driven teams.
A proven track record of positively impacting pipeline through the design and delivery of high-performing demand-generation campaigns.
Well-versed in data-driven approaches, with the ability to spin up complex reports, interpret results, and uncover insights.
A self-starter, able to work independently while collaborating cross-functionally in a fast-paced environment.
Strong project management and organizational skills are required, with the ability to manage multiple campaigns simultaneously.
Proficiency with marketing automation, attribution modeling, paid media, content syndication, and fluency with Hubspot, Salesforce, Sendoso, G2, Google Analytics, and 6Sense, a plus.

Applying

Not sure you meet 100% of our qualifications? Please apply anyway!

When applying please include:

A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application. Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts.

Of everything we've ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing accommodations@netlify.com.

About Netlify

At Netlify, we’re on a mission to build a better web by making it easier than ever to build, deploy, and scale web applications. By unifying an entire ecosystem of web development tools, content sources, services, and APIs into one simplified workflow, Netlify empowers top brands to ship campaigns faster, reduce risk, and boost productivity and revenue. At the forefront of the composable web movement, with over 4.5 million web developers and businesses using the platform, with Netlify, you can connect everything and build anything.

We are a Series D company and have raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work. If this sounds like something you’d like to be part of, we’re excited to connect with you!

At Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package. We anchor our compensation philosophy on a market-based approach, therefore salary ranges may differ depending on the labor cost in a particular location. The salary provided is in addition to robust benefits and participation in Netlify’s equity plan.Our base compensation for this role is targeted at $148,000 - $201,000 for most US-based locations. Candidates outside the US or in premium markets should consult with their Talent Acquisition partner regarding location-based ranges, as they may be higher or lower than the average US range listed. The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location. These compensation packages and ranges are subject to change and may be modified in the future.